Our beverage company believes Sodas Taxes won’t solve the consumers sweet tooth dilemma and here’s why!
The Consumer’s Sweet Tooth Quandary
Many consumers simply like sweet snacks, as-well-as, sweet beverages; this underscores the consumer’s sweet-tooth quandary when it comes to making healthier choices.
The solution is more category disruptive ready-to-drink (RTD) Beverage choices formulated with innovative, healthier, slow-carb & low-glycemic, natural-ingredients.
As the crisis of obesity and type-2 diabetes impacts America, soda tax debates continue from state-to-state, while the BIGGER question remains: What’s a more effective strategy for the war on sugary beverages—supporting healthier beverage innovation or imposing more soda taxes?
The escalating American soda tax debates often produce media coverage sending misguided messages to consumers suggesting soda taxes are the, panacea or silver bullet, to eradicating obesity, and type-2 diabetes.
Obesity and type-2 diabetes
Obesity and type-2 diabetes are NOT one-fits-all diseases, and the dietary and lifestyle solutions for each inflicted person are likely not simply defined.
Meanwhile, leading brand carbonated soft drink (CSD) sales of sugar-free, artificially-sweetened, diet-drinks, continue to suffer year-over-year sales declines as more researchers suggest artificially-sweetened-diet-drinks possibly thwart good gut bacteria, and may also increase (glucose) blood sugar.
As America’s politicians continue to exploit sugary-beverages for political gain—they disregard that on-the-go Americans habitually consume packaged food or snacks loaded with high-glycemic carbohydrates spanning a broad range of processed sugars and starches. Many snack bars also contain artificial sweeteners and other adulterated ingredients that may also contribute to obesity and type-2 diabetes.
Carbohydrates and Sugars
The are three types of carbohydrates: sugar, starch, and fiber that have a place in one’s diet. While refined sugar is a simple carbohydrate, most sugars contain the same amount of calories, although fructose a (monosaccharide) and sucrose a (disaccharide) consisting of glucose and fructose metabolize differently in the body.
The (GI) Glycemic Index
The (GI) glycemic index was developed to explain how different kinds of carbohydrate-rich foods directly affect blood sugar. The (GI) glycemic index ranks carbohydrates on a scale from (0 to 100) based on how quickly and how much they raise blood sugar levels after consumption. As blood sugar levels rise, the pancreas produces insulin, a hormone, that prompts cells to absorb blood sugar for energy or storage for later use.
The (GL) Glycemic Load
The (GL) glycemic load is a measure of both the quality (the GI value) and quantity (grams per serving) of the carbohydrates consumed. The (GL) glycemic load of a food can be classified as: Low (10 or less) Medium (11 – 19) and High (20 or more). The body’s glycemic response is dependent on both the type AND amount of carbohydrates consumed.
The FDA’s 2,000 calorie daily diet is modeled on a (132 pound) moderately active adult female. However, heavier or more active individuals may require more than 2,000 calories, while sedentary lifestyles may need 2,000 calories or less.
Recognizing obesity and type-2 diabetes are a crisis, we wondered if a solution to the consumer’s sweet-tooth quandary could possibly come from a novel scientifically-validated, low-glycemic sugar.
Before soda taxes became a public and political obsession, our company committed to a mission to provide consumers with a (32 GI) low-glycemic and healthier 60-calorie (12-fl-oz) serving energy drink.
Did we know then whether our early-stage beverage company was capable of targeting the right consumers or whether our brand’s market-test would prove Chasing Rabbits® Natural Energy Beverage to be a disruptive and worthy part of the solution to the problems of obesity and type-2 diabetes?
Unequivocally yes—because our mission dictated that we research how (glucose) blood sugar rises or spikes from high-glycemic carbohydrates while seeking healthier solutions from natural, low-glycemic, and zero calorie sweeteners that don’t spike blood sugar.
Isomaltulose Low-glycemic Sugar
Isomaltulose is a disaccharide composed of (glucose and fructose) manufactured by enzymatic rearrangement (isomerization) from non-GMO beet sugar. Because Isomaltulose (32 GI) is a slow and sustained-release carbohydrate, it doesn’t ‘spike’ blood sugar, like sucrose, so it’s a healthier, low-glycemic, and sustained-energy carbohydrate.
Chasing Rabbits® Natural Energy Beverage is formulated with 15 grams of low-glycemic isomaltulose for sustained-energy: This 60-calorie, 12-fl-oz serving represents approximately only (3%) of the FDA’s daily 2,000 calorie diet model.
We introduced Chasing Rabbits® Natural Energy Beverage to the Northern California marketplace including select Safeway Stores. We regularly sampled to a broad, generational-cross-section of consumers, including type 1 and type 2 diabetics who often purchased Chasing Rabbits® Natural Energy Beverage.
Since energy drinks are the wild-child subset of the rapidly shrinking carbonated soft drink (CSD) category, we believed that consumer acceptance of the low-glycemic Chasing Rabbits® formulation could validate our healthier beverage ingredients to answer the abundant (CSD) beverage category opportunity.
No Silver Bullets
• If you find these observations plausible, then maybe you will agree there is NO panacea or silver-bullet-solution to obesity and type-2 diabetes with soda taxes.
• If “Ignorance is bliss” (when you don’t know about something – you don’t worry about it) then what’s the solution for the Average American that doesn’t understand the types of adulterated ingredients they’re regularly consuming in many ready-to-drink beverages and packaged snacks?
• If this is so, will consumers actively seek out healthier and lower-calorie beverages that solve their sweet-tooth quandary?
We discovered consumers will; but we also know consumer education takes time. Fortunately, many Northern California retailers supported our early-stage beverage brand’s innovative solution, with cold-box-point-of-sale allowing consumer discovery, and this makes for healthier choices for consumers.
Chasing Rabbits® Natural Beverages is a mission-driven & authentic healthier beverage brand committed to social-responsibility for all the right reasons.
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