Consumers Want a Better Beverage Sweetener.
As leading brand carbonated soft drink (CSD) sales of sugar-free, artificially-sweetened, diet-drinks, continue to suffer year-over-year sales declines as more researchers suggest artificially-sweetened-diet-drinks possibly thwart good gut bacteria, may also increase (glucose) blood sugar and cause cancer.
Carbohydrates and Sugars
The are three types of carbohydrates: sugar, starch, and fiber that have a place in one’s diet. While refined sugar is a simple carbohydrate, most sugars contain the same amount of calories, although fructose a (monosaccharide) and sucrose a (disaccharide) consisting of glucose and fructose metabolize differently in the body.
The (GI) Glycemic Index
The (GI) glycemic index was developed to explain how different kinds of carbohydrate-rich foods directly affect blood sugar. The (GI) glycemic index ranks carbohydrates on a scale from (0 to 100) based on how quickly and how much they raise blood sugar levels after consumption. As blood sugar levels rise, the pancreas produces insulin, a hormone, that prompts cells to absorb blood sugar for energy or storage for later use.
The (GL) Glycemic Load
The (GL) glycemic load is a measure of both the quality (the GI value) and quantity (grams per serving) of the carbohydrates consumed. The (GL) glycemic load of a food can be classified as: Low (10 or less) Medium (11 – 19) and High (20 or more). The body’s glycemic response is dependent on both the type AND amount of carbohydrates consumed.
Isomaltulose the Blood Sugar Friendly
Slow-Carb and Low-glycemic Sugar!
Isomaltulose is a disaccharide composed of (glucose and fructose) manufactured by enzymatic rearrangement (isomerization) from non-GMO beet sugar. Because Isomaltulose (32 GI) is a slow and sustained-release carbohydrate, it doesn’t ‘spike’ blood sugar, like sucrose, so it’s a low glycemic, and slow carb-energy carbohydrate.
Chasing Rabbits® Vitality Tea is made with organic yerba mate and black tea extracts with naturally occurring caffeine and antioxidants as-well-as Isomaltulose slow carb and low glycemic non-GMO beet sugar and other wholesome and functional-clean-energy-ingredients that provides consumers delicious refreshment in a 25-calorie 12-oz-can-serving.
No Silver Bullets
Will consumers actively seek out healthier and lower-calorie beverages that solve their sweet-tooth quandary? We believe consumers will — but we also know consumer education takes time and better category disruptive ready-to-drink (RTD) beverage choices formulated with innovative, healthier, lower-calorie, slow-carb & low-glycemic, natural-ingredients.
Chasing Rabbits® Natural Beverages is a mission-driven & authentic healthier beverage brand committed to social-responsibility for all the right reasons.
*Contains naturally occurring caffeine from yerba mate and black tea extract.
Not for use by children, pregnant women, or individuals sensitive to caffeine.
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